Saizeriya - Restaurant chain re-styling (Tokyo, Japan– 2016) SELECTED & PUBLISHED PROJECT - IN"ARCHITECTURE: ENERGY FOR MADE IN ITALY", 2015
BY IN/ARCH FOR THE ITALIAN MINISTRY OF ECONOMY SELECTED PROJECT - AT THE PLAN AWARDS 2015
Re-styling of Saizeriya restaurants. The project com¬prises a manual “Corporate Identity Guidelines” and a first prototype. Considering the number of the exi¬sting restaurants (more then 1,000) the renovation will take a period of time. The restaurant prototype has been developed for testing clients’ appreciation, cost and quality control. The project develops a new concept of Italian identi¬ty expressed through a re-interpretation of four main Italian landscapes and theirs colors: Mediterranean, olive tree groves, wheat fields, grape fields. A strong interrelation between graphics and architectural de¬sign helps to define a unique concept, a warm and fresh atmosphere in the ambient. Coherent Graphics have been designed for wall and panel images, signages, and objects.
CLIENT Saizeriya Co. Ltd.
DESIGN TEAM arch. Lorena Alessio
Silvio Marsanic Elena Abbate Chiara Brusati Veronica Comba