Saizeriya Restaurant chain re-styling


• Selected and Published through national competition in “Architecture: energy for Made in Italy”, 2015 by IN/ARCH for the Italian Ministry of Economic Development 

• Selected Project in THE PLAN AWARD 2015

Re-styling of Saizeriya restaurants. The project com¬prises a manual “Corporate Identity Guidelines” and a first prototype. Considering the number of the exi¬sting restaurants (more then 1,000) the renovation will take a period of time. The restaurant prototype has been developed for testing clients’ appreciation, cost and quality control. The project develops a new concept of Italian identi¬ty expressed through a re-interpretation of four main Italian landscapes and theirs colors: Mediterranean, olive tree groves, wheat fields, grape fields. A strong interrelation between graphics and architectural de¬sign helps to define a unique concept, a warm and fresh atmosphere in the ambient. Coherent Graphics have been designed for wall and panel images, signages, and objects.

year: 2013 – 2016 

location: Tokyo, Japan 

function: restaurant 

scale: restaurants from 150.00 to 250.00 sqm 

client: Saizeriya Co. Ltd. 

construction cost: 350,000.00 Euro – up to 500,000.00 Euro each unit of 150 sqm 

design team: Lorena Alessio 

Silvio Marsanic, Elena Abbate, Chiara Brusati, Veronica Comba 

art director/graphics: Rosali Alessio design phases: corporate identity guidelines manual / prototype restaurant / preliminary design / project development / graphic design / corporate identity / signage / furnitures design