Since 2013, Saizeriya has been an ongoing and successful project that started when the famous Japanese restaurant chain contacted laa for the restyling and refurbishing of their restaurants and the creation of a new corporate identity. This year, laa has been involved in designing more than 80 restaurants, successfully exporting the Italian style, art, and design in Japan. Avvolgente (enveloping), Affascinante (charming), Romantico (romantic): these are the three themes that identify different project solutions. Romantico is like entering an Italian old house, where being pampered, coddled. When entering the restaurant light pink and green colors at walls give a welcoming image that turns into cuddling feelings expressed by the background in gold, orange, darker pink and red colors. The change of colors and themes is given by use of wall papers with geometrical drawings and colorful roses. Sparkling and fizzing bubbles as printed images on tables and glass walls introduce a glam effect. Lamps recall dining room at home, where families get together, the Italian family and affections.
year: 2019 – 2020
location: Tokyo, Japan
scale: several restaurants 150-250 sqm
client: Saizeriya Co. Ltd.
design team: Lorena Alessio
Julian Chavez Rodriguez, Francesca Di Nuzzo, Gioele Cammarere
art director/graphics: Rosali Alessio
design phases: interior and exterior design /preliminary design / development design
n. 26 realized restaurants in Tokyo