Since 2013, Saizeriya has been an ongoing and successful project that started when the famous Japanese restaurant chain contacted laa for the restyling and refurbishing of their restaurants and the creation of a new corporate identity. This year, laa has been involved in designing more than 80 restaurants, successfully exporting the Italian style, art, and design in Japan. Avvolgente (enveloping), Affascinante (charming), Romantico (romantic): these are the three themes that identify different project solutions. Avvolgente is like the essence of a garden, my grandmother garden, but also the living room at her house. Wallpaper recall her roses, light nuances. When into the restaurant, background colors at walls become greener, we are into her garden. The garden has views (the wallpaper at the angle); the living room has mirrors doubling the space, but also enlarging time with memories. Memories are enclosed in frames, small and large frames of old times. Lighting too, reflects and deforms space: space is glam, is glamour, is feeling. Printed images on tables recall her living room curtains with an added glam, shining light: memories of all the parties we shared with my relatives.
year: 2019 – 2020
location: Tokyo, Japan
scale: several restaurants 150-250 sqm
client: Saizeriya Co. Ltd.
design team: Lorena Alessio
Julian Chavez Rodriguez, Francesca Di Nuzzo, Gioele Cammarere
art director/graphics: Rosali Alessio
design phases: interior and exterior design /preliminary design / development design
n. 26 realized restaurants in Tokyo