2015 – Complete
Saizeriya Co. Ltd.
Corporate Identity, Graphic, Interior Design, Re-styling,
Re-styling of Saizeriya restaurants. The project comprises a manual “Corporate Identity Guidelines” and a first prototype. Considering the number of existing restaurants (more than 1,000) the renovation will take a period of time. The restaurant prototype has been developed for testing clients’ appreciation, cost, and quality control. The project develops a new concept of Italian identity expressed through a re-interpretation of four main Italian landscapes and their colors: the Mediterranean, olive tree groves, wheat fields, grape fields.
A strong interrelation between graphics and architectural design helps to define a unique concept, a warm and fresh atmosphere in the ambient. Coherent Graphics have been designed for wall and panel images, signages, and objects.
Via Cernaia, 27
10121 Torino – Italy
laa @ L.A.Lab – Taichung, Taiwan