Re-styling of Saizeriya restaurants. The project com­prises a manual “Corporate Identity Guidelines” and a first prototype. Considering the number of exi­sting restaurants (more than 1,000) the renovation will take a period of time. The restaurant prototype has been developed for testing clients’ appreciation, cost, and quality control. The project develops a new concept of Italian identi­ty expressed through a re-interpretation of four main Italian landscapes and their colors: the Mediterranean, olive tree groves, wheat fields, grape fields. 

A strong interrelation between graphics and architectural de­sign helps to define a unique concept, a warm and fresh atmosphere in the ambient. Coherent Graphics have been designed for wall and panel images, signages, and objects.