2019 – In progress
Saizeriya Co. Ltd.
Julian Chavez Rodriguez
Francesca Di Nuzzo
Re-styling, Interior design, Restaurant chain
Since 2013, Saizeriya has been an ongoing and successful project that started when the famous Japanese restaurant chain contacted laa for the restyling and refurbishing of their restaurants and the creation of a new corporate identity. This year, laa has been involved in designing 26 restaurants, successfully exporting the Italian style, art, and design in Japan. Avvolgente (enveloping), Affascinante (charming), Romantico (romantic): these are the three themes that identify different project solutions. They are a journey through sensations, emotions, and memories deriving from the time spent in Italian houses and cities. A story echoing from the wallpapers to the furnishing has been designed taking inspiration from the colours, shapes, and views typical of the Italian landscapes. Saizeriya is a restaurant for families, young people, and adults, a space leading the visitors towards new scenarios through wallpapers, background panels, and shining surfaces. An encounter between two cultures wisely blended through the architectural language.
“Romantico restaurants offer a relaxing atmosphere, but also a glittering one. The overall image provides very comfortable feelings, as ‘being at home’. But also, the restaurants with their golden walls and strong iconic images evoke special and unique moments: perfect for romantic encounters and for celebrations with Italian food, desserts and wine.
Romantico is like entering an Italian old house, where being pampered, coddled. When entering the restaurant light pink and green colors at walls give a welcoming image that turns into cuddling feelings expressed by the background in gold, orange, darker pink and red colors. The change of colors and themes is given by use of wall papers with geometrical drawings and colorful roses. Sparkling and fizzing bubbles as printed images on tables and glass walls introduce a glam effect. Lamps recall dining room at home, where families get together, the Italian family and affections”.
Via Cernaia, 27
10121 Torino – Italy
laa @ L.A.Lab – Taichung, Taiwan