2019 – In progress
Saizeriya Co. Ltd.
Julian Chavez Rodriguez
Francesca Di Nuzzo
Re-styling, Interior design, Restaurant chain
Since 2013, Saizeriya has been an ongoing and successful project that started when the famous Japanese restaurant chain contacted laa for the restyling and refurbishing of their restaurants and the creation of a new corporate identity. This year, laa has been involved in designing 26 restaurants, successfully exporting the Italian style, art, and design in Japan. Avvolgente (enveloping), Affascinante (charming), Romantico (romantic): these are the three themes that identify different project solutions. They are a journey through sensations, emotions, and memories deriving from the time spent in Italian houses and cities. A story echoing from the wallpapers to the furnishing has been designed taking inspiration from the colours, shapes, and views typical of the Italian landscapes. Saizeriya is a restaurant for families, young people, and adults, a space leading the visitors towards new scenarios through wallpapers, background panels, and shining surfaces. An encounter between two cultures wisely blended through the architectural language.
“Being in Affascinante restaurants is being in our beautiful dreams. A perfect place for special moments. A moment in a day for expressing our selves enjoying food and wine in a relaxing atmosphere. Place of spending time with friends and colleagues.
Affascinante is losing ourselves into cities (on wallpapers cities’map and architectural sketches). We enter in new worlds, where we can go deeper in understanding them. From lighter colors to deeper ones. Lamps recall new world, new possibilities, the beauty of an always changing life. Background color is silver, like a new territory, a new discovering land, a fabulous moment. It can be a beautiful summer, a wonderful dinner. Printed images on tables redefine a new and shining space”.
Via Cernaia, 27
10121 Torino – Italy
laa @ L.A.Lab – Taichung, Taiwan